Dear subscriber,
Ever seen a hack copywriter try to use rhetorical questions in their promotional emails?
Often, they’ll shoehorn them into their email intro like they’re going out of style.
Listen, a good rule of thumb is to use the rhetorical question sparingly so it doesn’t lose its impact.
Now, if you’re under the impression that Papa Maverick would toss aside this rule of thumb, considering himself too adept, too brilliant, and too skillful to be constrained by such norms, well, then, you’re absolutely right!
Now, brace yourself as Papa Maverick unleashes a tsunami of rhetorical questions.
Here we go.
Do you know what happens to a guy whose pickup line falls flat?
He goes home alone.
Know what happens to a sales rep whose pitch doesn’t hit the mark?
He leaves without the deal.
Know what happens to an employee whose request for a pay rise doesn’t sit well with their boss?
They leave without a pay rise.
Know what happens to the screenwriter whose pitch doesn’t gel with the producer? They leave without a movie.
OK.
The stupid obvious lesson here is this:
A Pitch That Lands on Deaf Ears
Will Always End in Tears!
Ah, this is depressing, ain’t it?
Look, let’s get to some positivity, shall we?
Listen, we all know that to get the sale, your pitch must resonate with your audience. In other words, to get your prospects to open their wallets, you must first open their minds and hearts.
But you’re no fool, right? You know that’s quite the task. Even when you know what you’re doing it’s tough going.
Well, if you don’t intimately know your market, and you don’t know how to craft a pitch that deeply resonates with your audience, then I’d go so far as to say it’s borderline impossible.
Now listen:
I am now going to lay before you an opportunity.
A limited-time opportunity.
An opportunity to get your hands on some of the best insider copywriting information you’ll probably ever come across. Insider info on how to perform effective market research (see audio of the month) and craft a sales message (see monthly issue) that resonates so strongly with your audience that buying from you becomes the natural thing to do.
I know that sounds like hyperbole.
You can write this whole message off as hype… OR… you can throw down your pennies, grab this opportunity with both meat hooks, consume it, put what you learn into action, and observe what happens.
I mean, that’s what life is all about, isn’t it?
You either take risks or you leave them for someone else.
Bottom line:
If you’re someone who is uh, what’s the word I’m looking for? Ah, yes, a winner!
Yes, if you’re one of those, I invite you here: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
