“My favorite animal is steak.” ~ Fran Lebowitz
That above quote has nothing to do with today’s email.
I just like it.
I apologize for wasting 2 seconds of your time.
OK. Let’s get into the real meat and potatoes of today’s message, shall we?
Listen, recently I attempted to delve into some research papers penned by social scientists and esteemed psychologists regarding fame, and why people chase it. Well, when I say “delve,” I mean I skimmed through a few pages. It was a test of patience, tolerance, and endurance, let me tell you – as per usual, I failed that test.
Did I learn anything?
Not really. Like I said, I barely got through 4 pages. Reading academic papers for me is like going on a juice diet. Every once in a while I get inspired to do it, but when I actually do it, I remember why I always avoided it.
That all said, I did learn one trivial piece of information.
Oh yeah? What did you learn, Kelvin?
This:
I learned there are not as many people who want to be famous as you think. Sure, we all imagine what it would be like, we all flirt with the idea, but most of us don’t make it our life’s mission.
And those who do? Well, they tend to be slightly damaged goods. Not always, but often these fame chasers didn’t get enough hugs from mummy and daddy.
So, naturally, they try to get that love from strangers – lots of strangers!
Well, I’ve always liked Fran Lebowitz’s take on fame:
“The best fame is a writer’s fame. It’s enough to get a table at a good restaurant, but not enough to get you interrupted when you eat.”
I could live with that.
Now, let’s relate all this to sales, hm?
Listen, here’s the takeaway, the piece of knowledge to keep in your marketing back pocket:
Most people don’t truly want to be famous, however….
… EVERYONE Wants to
Feel Important!
How does your product or service give your prospects that feeling, eh?
Summin’ to think about.
Here’s something else to ponder:
We all know (at least you should know) that people buy on emotion and justify with logic, but how much of each should you really be using? How do you find that sweet spot, that right balance of emotion and logic to make it work? How do you blend the two? Like crafting a fine cocktail, it’s crucial to strike the perfect balance.
What’s a good example of the perfect blend of logic and emotion?
Is one more important than the other?
All splendid questions, my friend, and all are answered in the May issue.
But time’s running out on this offer.
If you don’t want to miss out on May’s premium content, pray, make haste hither: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing maverick
