Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

Sipping From The Cocktail of Logic and Emotion

“My favorite animal is steak.” ~ Fran Lebowitz

That above quote has nothing to do with today’s email.

I just like it.

I apologize for wasting 2 seconds of your time.

OK. Let’s get into the real meat and potatoes of today’s message, shall we?

Listen, recently I attempted to delve into some research papers penned by social scientists and esteemed psychologists regarding fame, and why people chase it. Well, when I say “delve,” I mean I skimmed through a few pages. It was a test of patience, tolerance, and endurance, let me tell you – as per usual, I failed that test.

Did I learn anything?

Not really. Like I said, I barely got through 4 pages. Reading academic papers for me is like going on a juice diet. Every once in a while I get inspired to do it, but when I actually do it, I remember why I always avoided it.

That all said, I did learn one trivial piece of information.

Oh yeah? What did you learn, Kelvin?

This:

I learned there are not as many people who want to be famous as you think. Sure, we all imagine what it would be like, we all flirt with the idea, but most of us don’t make it our life’s mission.

And those who do? Well, they tend to be slightly damaged goods. Not always, but often these fame chasers didn’t get enough hugs from mummy and daddy.

So, naturally, they try to get that love from strangers – lots of strangers!

Well, I’ve always liked Fran Lebowitz’s take on fame:

“The best fame is a writer’s fame. It’s enough to get a table at a good restaurant, but not enough to get you interrupted when you eat.”

I could live with that.

Now, let’s relate all this to sales, hm?

Listen, here’s the takeaway, the piece of knowledge to keep in your marketing back pocket:

Most people don’t truly want to be famous, however….

… EVERYONE Wants to
Feel Important!

How does your product or service give your prospects that feeling, eh?

Summin’ to think about.

Here’s something else to ponder:

We all know (at least you should know) that people buy on emotion and justify with logic, but how much of each should you really be using? How do you find that sweet spot, that right balance of emotion and logic to make it work? How do you blend the two? Like crafting a fine cocktail, it’s crucial to strike the perfect balance.

What’s a good example of the perfect blend of logic and emotion?

Is one more important than the other?

All splendid questions, my friend, and all are answered in the May issue.

But time’s running out on this offer.

If you don’t want to miss out on May’s premium content, pray, make haste hither: https://kelvindorsey.com/mavericks-inner-circle/

Your friend,

Kelvin

Email Marketing maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

"Kelvin has always given outstanding ways of improving your email marketing responses with proven mind blowing tips and secrets."

"Kelvin cuts through the crap. What he teaches just makes sense."

"This Maverick guy is oh so different. Kinda crazy in a delightful (and profitable) way! He is the one Goo-Ruu who really gets it . . . when it comes to the psychology of sales, he routinely hits it out of the park ! I use his insights in my retail sales job, which has surprisingly elevated me to making Honda’s "Counsel of Sales Leaders" two years in a row !

"Kevin offers great tips and advice... I have truly enjoyed his book and emails... it has helped me tremendously..."

"Kelvin Dorsey is the REAL DEAL."

"Get ready for some "Ah Ha" moments all throughout Kelvin's writings."

"Daily gems kept me interested and reinforced some things that needed reinforcing."

"Best money I’ve invested in my business online in 10 years."

"Kelvin Dorsey is crazy. That’s why I like him."

"Kelvin is the real deal. If you want to learn about copywriting and building a business that draws your ideal person to you, then you need to read his stuff."

"The way Kelvin writes his content, you will be literally laughing out loud!"

"If I can learn to write half this good I'll be eating shrimp from the Barbie every night!!!"

"His stories are very effective."

"Kelvin reveals all of the tricks and "secrets" of the salesman's trade without resorting to dishonesty."

"Great example of what a good marketer does best, sell himself. Hip and a little crude but entertaining information."

"Kelvin knows what he is talking about. His content has helped me sharpen my copywriting skills, email marketing skills, and speaking skills. Yes, speaking skills!"

"You will learn a lot."

"Kelvin provides extraordinary insight into successful online marketing."