“Pleasure in the job puts perfection in the work.” ~ Aristotle If writing promotional emails is like pulling hen’s teeth for you, then you’re doing it wrong. By that I mean, you’re taking it too seriously. Most promotional emails nowadays have all the charm and cheer of a suicide
“People should focus more on basic form, the shoulder line and balance, which no one talks about, and study board shaping and wave and wind patterns.” ~ Kelly Slater I hear ya Kelly. And I’ll tell you why surfers don’t talk about those things. It’s the same reason why
I like my subscribers how I like my coffee – hot or cold. In winter, I love me some smokin’ hot espresso. In summer, I scarf down iced coffees like Norm Peterson scarfs down beer. (Actually, that is now not true. Since finding out I’m dairy intolerant, I no
The secret to film is that it’s an illusion. ~ George Lucas The secret to sales is that it’s an illusion. The assumption is that great salespeople fill their prospects with a desire to buy their wares. Nope. Not true. People already have desires. Listen: you cannot fill someone
“I don’t believe in psychology. I believe in good moves.” ~ Bobby Fisher I don’t believe in copywriting. I believe in good products. Do you know how hard it is to promote a crappy product or service? Let me put it in copywriting terms: Do you know how many
