Dear subscriber,
I’m a slow learner sometimes.
A case in point:
Last week I had to chuck $8oo bucks into the Government’s coffers. That $800 was a police fine for speeding and driving with an unrenewed license. Now, the speeding fine doesn’t worry me. I see that as a tax I pay for getting to places faster. It’s worth every penny. As for the unrenewed license, that truly sucketh!
Here’s why:
My wife reminded me at least 5 times to go and renew it and I still put it off. Normally you can renew your license online but every ten years they want you to go in and get your eyes tested. The fact that I had to go to the Road and Maritime Services to renew my license really displeased me.
So I didn’t.
Now don’t try and work out why I would do such a foolish thing. There is no reason or logic to this madness. I just didn’t, okay? Sheesh.
Back off!
Now, speaking of being a slow learner, you wanna know what’s worse than being a slow learner? It’s this: being a “non-learner”. A more technical word used by those in the upper echelons of academia is this: “dumbass”
Yup, in my book, if you’re someone who never invests your time or dime in gaining knowledge, you are a certified dumbass.
Now, we all have areas in our lives where we are dumbasses. Let’s take politics for example. Are you like me? I hate politics and I do not seek to learn more about politics, thus, I am a political dumbass. I’m not proud of that, but it is whaditiz.
Now, when it comes to sales, persuasion, and copywriting, I’m like a highly caffeinated Columbo at a crime scene. I’m taking everything in. I’m observing people and how they act and respond to certain situations. I’m constantly learning and improving my sales and persuasion skills.
You know, it astounds me how many business owners lust for more sales, yet they don’t do a damn thing to improve their sales knowledge.
That’s like expecting to do well in an exam without ever turning up to class or doing a lick of study.
Hey, let’s talk about sales pages for a second.
Guess what all high converting sales pages have in common?
I shall tell you:
They All Have Strong
Sales Copy!
Now, if you want to improve your sales copy, listen very closely. I have compiled my very best copywriting lessons from over the years into one book, and let me tell you, if your copy doesn’t improve out of sight after going through this book… you’re beyond all help.
Well anyway, if you want to check it out, head over here: The 5-Hour Copywriting Speed Course
Your friend,
Kelvin
Email Marketing Maverick
