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The Bad Boy of The Written Word

“Nixon was so crooked that he needed servants to help him screw his pants on every morning.” ~ Hunter S. Thompson

Dear subscriber,

Ah, Hunter S. Thompson.

The bad boy of the written word.

What can I say about the magnificent bastard that hasn’t already been said?

Probably nothing.

But that won’t stop me from trying.

Now, where do I start? Of course, it’s easy to get caught up in the wild stories and crazy antics of the man, so… let’s do that.

Hunter S. Thompson was truly a certified wild man. The dude was crazier than a bag of cats on acid. If the band Motley Crue was to party with this guy, Hunter would laugh at their childish innocence and their amateurish drinking and drug use. Even rock’s most notorious wild man Keith Moon looks like a Boy Scout compared to Hunter.

Booze, drugs, and guns were just a normal Tuesday for Hunter S. Thompson.

Despite all of Thompson’s crazy antics, somehow, he managed to pen some of the most popular writings of the 20th century.

But what was it about his writing that set him apart from the rest?

I’m glad you asked.

Well, I believe Hunter S. Thompson’s good friend, actor Sean Penn (actors seemed to love Thompson), nailed it when asked that exact question.

Here’s what his pal Sean Penn said:

Wait.

Before I drop Penn’s quote, hear me out: I don’t want anyone of you to tune out because you’re not a writer. That would be most unwise. Listen, I don’t care if you’re a preacher, teacher, coach, podcaster, vlogger, blogger, consultant, entrepreneur, YouTuber, marketer, sales rep, or, God forbid, a PhD… the following insight I’m about to lay at your feet is relevant! If you’re a doctor or academic, it’s more relevant than ever.

Aw, hell.

Sometimes I feel I care more about your betterment than YOU do!

Look, do with this insight what you will. All I’m saying is, if you are sharp enough to catch this nugget of insight, you will take the following insight to heart. And for those of you who aren’t? Well, I hear ignorance is bliss. Enjoy your little slice of paradise.

OK. Enuff.

Here it is:

“Every once in a while, a journalist would write about the smell of the cut grass on the baseball field. Hunter was different. Hunter would take the grass, shove it up your nose and ask, ‘Can you taste it in the back of your throat?'”

***

Papa Maverick’s quickie commentary:

To quote that Irish bloke, George Bernard Shaw, “The biggest issue with communication is the illusion that it has taken place.”

Hunter S. Thompson was never under such illusions. When Thompson communicated….

He didn’t hope you got it.

He didn’t assume you got it.

No way, Josephina!

Hunter made damn sure You Got it!

Hunter’s communication had impact. And do you know which arena in life impactful communication can bring you mucho dinero?

Answer: Sales

If your sales and marketing messages do not have impact, you’re in trouble. And that’s putting it lighter than Philly cream cheese.

I said all that to say this:

In the May issue, I address this problem (lackluster and ineffective sales messages) head-on. After reading this issue, I believe you’ll be equipped to communicate in a way that hits prospects right where they live. You’ll approach your sales and marketing messages in a completely new light. A new mindset that won’t tolerate, lame, weak, and vapid sales pitches. A new mindset that will help you communicate with guts, passion, and emotion!

And that, my friend, is what prospects respond to.

To see how you can get this issue, take a gander here: https://kelvindorsey.com/mavericks-inner-circle/

Your friend,

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

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Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

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