“I owe my success to having listened respectfully to the very best advice, and then going away and doing the exact opposite.” ~ Gilbert K. Chesterton
A true maverick was Mr. Chesterton.
He didn’t just color outside the lines… he erased them altogether and drew his own damn lines.
Now, every true maverick has an utter disdain for conventional thinking. They wanna do things their way. And, they can’t take orders from anyone.
It’s why you’ll rarely ever see a maverick in a team environment unless they’re running the show, and you sure as hell won’t see one in an office cubicle taking orders from a boss.
A maverick working a 9 to 5 is like wearing flip-flops with socks – it’s just a bad fit.
Now, as much as mavericks love to venture off script and do things their way, the successful mavericks share two secrets with ALL other successful people. You see, when it comes to success, there are a couple of things you just can’t screw around with. No altering, messing with, skipping, or ignoring. Yup, even the most wild-hearted mavericks must respect these two unbreakable rules.
What are these two things?
Well, these two things are what unsuccessful people ignore or don’t develop.
Aw, geez, Kelvin, thanks for being so clear.
You’re welcome.
Now, at the risk of overexplaining, I’ll say this:
These two things can be developed, and the more you develop them, the more success they will bring you. As I said, the reason most people never see any real success is because they don’t focus on these two things. Now, on page 7 of the July issue, I reveal these two things, in fact, I talk about three commonalities that every wildly successful person shares. Even if you just get two of them right, you’ll be sittin’ pretty.
Of course, there’s plenty of other neat stuff inside this issue.
Neat stuff like this:
*A slightly woo-woo lesson on writing highly engaging content people can’t help but consume. – page 1
*Is there a difference between copywriting and email copywriting? For my perspective on the matter, see page 2 (If you use email marketing, you’ll want to read this.)
*Email copywriting secrets I keep from my subscribers. – page 2
*The “12-letter word” that is the BIG secret to getting subscribers or your audience almost addicted to your content. (Once your content has this, it almost doesn’t matter what you talk about, your audience will eat it up! – page 3)
*Tale of the farting African tribal member. (This strange little tale contains a hardly-ever-talked-about insight into human behavior. Once you fully understand this, creating highly engaging content will become a helluva lot easier. – page 3)
*An eye-opening look into the inner workings of human psychology. -page 3
*Perhaps the greatest hack to understanding human nature ever invented. Not to brag but, this is something I’ve always done intuitively, but it wasn’t until I heard one of the world’s greatest trial lawyers talk about it that I started doing it consciously. (If you’re in sales or marketing, this is must-know information. – page 4)
*Papa Maverick’s “mad as a cut snake” story. (This happened at a barbeque with a bunch of friends, and, well, let’s just say I got a little heated under the collar. This story reveals an uncanny method for understanding human nature. – page 5)
*A criminally underrated Aristotle quote every marketer should tattoo on their body. It’s that good. – page 5
OK.
If you’d like to know how to get this premium content sent to your front door?
Betake yourself hither: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
