“If the heart is empty, the head doesn’t matter.” ~ Dicky Fox Jerry Maguire
That’s some great copywriting advice, too.
A cerebral sales pitch full of logic with no heart will tank… no matter how airtight the logic.
Speaking of great copywriting lessons, boy oh boy, do I have a barn burner of a copywriting lesson waiting for you (if you’re an inner circle member, that is) inside the May issue.
The better I get at this particular copywriting technique revealed on pages 2-4, the better my sales get.
The direct correlation is profound with this one.
How does one become an inner circle member?
Details are laid out here: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick