Dear subscriber,
Not gonna lie… the August issue really got away from me.
Gosh, darnit!
Well, Kelvin, why didn’t you apply all that time management advice you are so fond of giving others?
Ah, shud up.
You write daily emails, sales letters, blog posts, and a monthly paid newsletter, and then I’ll listen to your smart alec remarks, Freckles.
Okay, maybe I’m being a little defensive here.
But none of that matters.
What matters, and I’m sure you’ll 100% agree, is this:
Does the August issue contain any information that could dramatically improve your life and business?
I mean, that’s what it comes down to, isn’t it?
Well, my semi-humble opinion is this:
This issue contains so much value, you’ll need to leave it on your coffee table (permanently) so you can pick it up every day and read it with your morning coffee or for you Englanders – a cup of tea.
But let’s get specific. What exactly is in this issue?
Well, for starters, have you heard of the Einstein Habit?
Einstein’s little-talked-about habit is perhaps the single most powerful habit you can ever create.
If you can embrace this habit and make it as routine as Tony Soprano walking down his driveway to collect the paper…. then you’ll be shocked at what begins to happen. That’s the good news. The bad news is that it’s not an easy habit to form, and you’ll most likely have a lot of psychological resistance when or if you try and create this powerful habit. But what of great value comes easy, huh?
But those who persist with this habit… gadzooks!
Here are a few more goodies inside this issue:
*An obscure, almost forgotten Gary Halbert advertorial that is an absolute masterclass in writing profitable sales copy. (Gary wrote the ad in the 70s, but the sales psychology behind its words is timeless. Plus: If you want to know the secret to writing compelling product or service benefits, this is the one to study.)
*A baker’s dozen of “can’t-look-away” words to pepper throughout your content or sales copy. Listen, to say that all words are not created equal is a Texas-sized understatement. (Words matter and they matter a LOT when it comes to sales, copywriting, persuasion, and influence. And when it comes to words that crawl into people’s psychology, you don’t get much better than the 13 words listed on page 17)
*The “Taoist monk” copywriting secret. This almost always boosts your ad’s engagement and believability. – page 17
*What Jesus said about the prophets of his day that can help you write more compelling sales copy. (This little-known truth was used by Gary Halbert in many of his most successful advertisements. Plus, I show you exactly how Halbert used it in one of his ads. – page 17)
If you’re NOT an inner circle but you’d still like me to send you this issue… well then… we have ourselves a problem then, don’t we?
But it’s an easily solved problem.
You can solve it right here: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
