Dear subscriber,
In 1970, advertising man Joe Karbo was almost a broken man.
At the time, Karbo was a 40-year-old man living with his wife and eight children in a ramshackle house in a bad neighborhood. He drove a shitbox car and had a grand total of 100 bucks to his name.
Karbo had just been declared bankrupt and was desperate to make something of his life. But first, he needed money.
So, to that end, he did the one thing he knew how to do: direct response advertising.
And what does he decide to sell?
Anything and everything.
And it came to pass that he started making some good dough.
Then he gets the idea to write a book that would teach others his exact method. Karbo cleverly titled his book The Lazy Man’s Way To Riches. He then wrote a compelling advertorial print ad in a local paper, and then… he sat back and waited for the money to roll in, and…
… Roll In It Did!
Money rolled in like the waves in the last scene of the movie Point Break.
In fact, it rolled in so fast Karbo was able to scale up his mail-order business to a national level. Long story short: Karbo made $10 million dollars from that one little book, and that was back in 1973 when a million dollars meant something.
Karbo and his family didn’t worry about money much after that.
Okay, so why did I tell you that story?
There are two reasons: (1) The Lazy Man’s Way To Riches is one of my favorite books I possess, and (2) Joe Karbo’s story directly relates to October’s audio which has a strong focus on personal development.
Truth be told, dear subscriber, Joe Karbo is my copywriting idol. If I could write sales copy as half as good as he did, I’d be a happy chappy. Well, not only do I believe Karbo’s copywriting skill was beyond compare, but I believe he was one of the very first personal development guys, too.
Yep, before there were guys like Brian Tracy and Tony Robbins, there was Joe Karbo.
If you read The Lazy Man’s Way To Riches (you should), you’ll discover the book is essentially a self-development book. You see, Karbo was a man obsessed with self-mastery and becoming the best version of himself he could be.
Karbo hated “mediocrity” like Keith Moon hated an empty minibar.
Karbo wanted to be extraordinary.
And that’s exactly who he became.
Here are two quotes from his book I love:
“There are lots of doers in business but very few thinkers. It’s the thinkers who set the trends and become the leaders.”
“Most people are too busy earning a living to make any money.”
Bottom line:
Your business won’t grow because you work harder on your business. No. Your business will grow when YOU grow. You are the controlling factor. YOUR growth as a person will determine the growth of your business.
Here’s an unpalatable truth: Your business’s growth is a direct reflection of your growth as a person.
Now, if this is a topic that interests you, then you’re gonna love October’s audio.
Now, about this audio, let me first say this:
You will probably not hear one single success principle on this audio that you haven’t heard before.
For example, I bet you’ve heard this not-so-secret to getting ahead in business:
The secret to separating yourself from the competition and becoming an industry leader is by becoming more knowledgeable and skillfully than your competition.
And… I bet you’ve heard this not-so-secret formula to mastering a skill:
Practice + consistency + time + compound effect = world-class skill
On second thought, maybe this one is new to some of you. Look, the reason so few people ever develop a skill to a world-class level is they are missing two parts of the above formula.
Wanna hazard a guess as to what those missing parts are?
G’wan, stop being so damn lazy and have a guess!
If you said “practice and consistency”, I beg to differ.
Most people when developing a skill practice and practice consistently. What they DON’T do is they don’t practice consistently for a long enough period of time. Oh, they’ll practice consistently alright – for a few weeks or a few months and then like a bolting horse that’s just spotted a cliff…
… They’ll Suddenly Stop!
And because they stop practicing consistently, the compound effect never kicks in.
But for the few who practice consistently and never stop, well, they have a huge force working on their behalf, namely the compound effect. You see, once the compound effect has taken hold of your skill level and compounded it, well, hell, that’s when others start calling you gifted or a genius. But giftedness and genius have very little to do with it. It’s more like this: giftedness and talent are more like the two Crickets and the compound effect is Buddy Holly. And we all know who the real star is.
You know, everyone equates the compound effect with money, but very few equate it to skill development and knowledge attainment. But regardless of the goal, the compound effect will require one thing:
Time… and LOTS of it!
Without a long period of time, the compound effect will have nothing to work with. A bit like Michael Jordan in the 84 Chicago Bulls team. But give the compound effect your precious time with no finish line and she will sprinkle her magic “exponential improvement” dust on your skill for all to see.
The bear bottom line:
I guess the not-so-secret to attaining world-class lever skill is to practice consistently and NEVER ever stop!
Bear bottom line #2:
Having life and business goals is a given. The real question is this: are you more focused on your goals or your personal growth? If your first and foremost priority is personal growth, you’ll hit your goals like Floyd Mayweather hit his opponents – quickly and effortlessly.
Back to the audio: This audio may not reveal anything new, but one thing’s almost certain:
It will inspire the hell outta you!
At least it did for me.
If you want to receive October’s premium content, just visit here: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
