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The “Stephen Hawking Content Creation” Method

 

Dear subscriber,

I doth adore a witty remark, a bonny jest, a sprightly quip.

A case in point:

I was once watching the TV show Top Gear.

I can’t remember what model car Jeremy Clarkson was talking about, but he was singing its praises like it was the second coming of Christ.

His co-hosts, Richard Hammond and James May disagreed.

“That car is the most unreliable car ever built!”, they said mockingly.

And, here, dear subscriber, is where Jeremy dropped this perfect little ditty:

“Just because something is unreliable doesn’t mean it isn’t great. Take, for example, Stephen Hawking. Great man, but most of him doesn’t work.”

Do you see the brilliance in that?

Whatever.

Now, believe it or not, the late, great Stephen Hawking also had a wicked sense of humor. If you ask me, he was a comedian trapped inside a genius’s body. In fact, he once tried his wheels at stand-up comedy. Well, sit-down comedy in his case. Now, I know some of you think I’m kidding, but he really did. You can see it on YouTube.

Well anyway, below are some of the best jokes from his stand-up routine:

“People think I’m really smart. But when people ask me a question, I type in the answer on my little computer screen. Well, how do you know I am not just Googling that shit before I answer?”

***

“I tell my kids: ‘Don’t spend all your time at the computer.’
But then I realize, I do that myself all day.”

***

“I can finally get an erection… the doctors disabled my pop-up blocker.”

***

“Some people say I have a chip on my shoulder but it is actually my chin.”

***

Not bad, huh?

OK.

Let me now address the question in your noggin, namely, how is any of this gonna help ME in any way?

Well, Chi-Chi, I’m about to tell you.

In the April issue (can you believe it’s nearly April?), I talk about something I call  “the Stephen Hawking content creation” method. If you want your audience to keep coming back for more of your content, then this is the way to do it.

It’s not easy, but if you can embrace this, it will give you almost unlimited content ideas. Not only will it cure writer’s block, but it will make the content you create far more valuable and unique.

Let me reiterate:

This ain’t no magic pill for all you struggling content creators out there. Nope, nuh-uh, no way! It takes good ol’ fashioned hard work, discipline, and focus.

If that sounds like too much for you, then don’t waste your time reading this newsletter (there’s an unsubscribe link waiting for you at the bottom) You see, most of what I teach requires real smarts and a ton of effort.

Bottom line:

In this issue, I’m gonna teach you some tips and tricks that’ll have your audience eating out of the palm of your hand, and then crossing that palm with silver.

If you’re up for the challenge, visit here: https://kelvindorsey.com/mavericks-inner-circle/

 

Your friend,

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny. 

And that, dear website visitor, is why all my new subscribers get the following two perks:

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I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

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NOTE: The 10-Minute Copywritng Speed Course and The Ultimate Email Cheat-Sheet will be delivered to your inbox immediately upon signing up.