Dear subscriber,
There are three types of people in your phone contact list:
(1) The ones who, when they ring you up, your butt puckers, your face contorts, and you die a little inside.
(2) Those where you think “Hmm, to pick up or not to pick up?” It’s a mental Olympics just to decide.
And finally…
(3) those who when they call, you think, “Ah, goodie, I get to speak to so-and-so.” These rare souls brighten your day.
The moral here?
Simple:
Be That Dude or Dudess
People Want to Talk to!
Now, does this relate to email marketing?
More than you think, Chi-Chi, more than you think.
You see, your email sender name is no different from your caller ID.
When your name pops up in your subscribers’ inboxes, do they think, “Here we go again with this clown” Are they weighing whether to click, trash, or ignore? Or do they light up with a, “Hey, cool, let’s dive in!”
Once again, the goal is caveman simple: Be someone people want to hear from!
In “man on the street” terms:
Be Cool.
Mull over this:
If you can’t get your subscribers to give you the time of day… you’ll never get their dough, come what may!
A simple concept, innit?
But like most simple concepts, they are more overlooked than Dani DeVito at his high school basketball tryout.
Now, here’s a little exercise:
Carefully reread this email in its entirety, and ask yourself:
Did Papa Maverick tell me anything I didn’t know? Did he give any actionable advice? Does this email contain any how-tos?
I’ll wait.
Well? What’s your answer?
Hmm, I’m not sure, Kelvin.
Freckles, I’m sure you have many enviable qualities, but discernment? Not so much.
Listen, I’ll spell it out for you:
I gave you ZERO actionable tips.
I don’t feel bad about that, because I gave you something more valuable than any how-to. And that is this:
The Correct Mindset!
Listen, all the how-tos under God’s blue sky won’t help you if you do not possess the right mindset. I don’t care what field of endeavor.
If you don’t think right, you won’t act right.
Now, for those who have their head on straight and want the how-tos, I’m gonna show you where to get all my email copywriting how-tos. And by all, I mean all!
Just boogie over here:
https://kelvindorsey.com/email-mavericks-playbook/
Your friend,
Kelvin
Email Marketing Maverick
