Dear subscriber,
Below is a highly contested debate within the writing community.
Pizza or burgers?
Yep, it’s no secret that most writers have poor diets. Heck, a cop working night-shift eats healthier than the average writer.
Well, this is a tough one, but I’m going with pizza.
Now, if I cared, this would be the perfect place to ask what you’d pick. (Notice that key word there: IF)
Another common debate among writers:
Marlboro or Newport? Which tastes best?
But when it comes to topics that get writers debating, pontificating, and yapping endlessly, there’s one that stands above all the rest:
Writer’s Block!
Many writing teachers (and copywriting gurus) claim it doesn’t exist.
Writer’s block doesn’t exist, my arse.
Oh, it exists all right!
How do I know?
Because I suffer from writer’s block. Not often. Just a few times a year. It happens every time I have to write inside some birthday card or something of that nature. I’m serious. I go as blank as Joe Biden being asked, well, anything. (I know, low-hanging fruit.)
But writing promotional emails? Ha! That’s like shelling peas. I could write ’em in a coma.
I’m just thankful my writer’s block only affects me when writing heartfelt messages to loved ones.
OK. Enuff about me.
Let’s talk about YOU, Freckles.
Do you suffer from writer’s block?
If so, I can cure you right now! I’m not messing around. I really can. It will involve mucho participation from you, though.
Here’s the deal:
If you consistently suffer from writer’s block, it tells me something about you.
Oh yeah, Kelvin, what’s that?
It tells me you don’t consume enough content. That’s right. Writer’s block is a symptom of a much bigger problem: a lack of consumption.
You see, the formula behind producing content is simple:
Little input = little output. Big input = big output.
Your input dictates your output. I can’t put it any simpler than that.
Listen:
The reason why my creativity well never runs dry is that it’s continually being filled! I’m always consuming content. Highly curated content, but content, nonetheless.
Ya dig?
Good.
Bottom line:
If you find yourself running dry on content ideas, then start pouring a little (preferably a lot) more creativity into the mix.
In 2024, there’s no excuse for not having a ton of content ideas.
Gentlemen, see that little thing in your hand. Let it go and pick up your phone. Yes, that little device can be your content idea generator. If you don’t already have them, chuck on the Instagram and YouTube app. Just those two platforms will give a plethora of content ideas.
Laydeez, ditto.
Personally, I’m a book guy, but I realize how busy most of you are. So I’m trying to make it easy for you.
Yes! I care, Sweetcakes.
I tell ya, if I were any more accommodating, I’d be a doormat.
Oh.
Another excellent idea generator – podcasts.
Now, if you really want to be a Jedi master of content creation, like Papa Maverick, then the moment you crack your eyelids in the morning, you’ll be on the hunt for content ideas. F’rinstance, you could be driving along, staring out the window, and boom! Ideas start flowing like cheap wine at a writer’s festival.
This happened to me yesterday while driving.
I’ll tell you about it in oh, say, a few days.
So boys and girls, if you are always running out of content ideas, you are simply not consuming enough content.
Plain and simple.
But you know what’s not so plain and simple?
This:
Turning your content ideas into persuasive sales pitches to sell your product or service.
That takes some skill. Serious skill.
The real secret, however, is knowing how to turn those seemingly unrelated topics and stories into sales messages.
Listen, it’s easy to talk about golf to golfers, but being able to talk about unrelated topics like classical music, for example, and relate it to golfers, and make sales, now that’s some high-level shit.
And… I show you exactly how it’s done right here: https://kelvindorsey.com/email-mavericks-playbook/
Your friend,
Kelvin
Email Marketing Maverick
