Waxing Philosophical about Copywriting.

“Educating the mind without educating the heart is no education at all.” ~ Aristotle

And so it is with copywriting, dear subscriber.

Sales copy that engages the mind without engaging the heart is no sales copy at all.

Logic and emotion are the yin and yang of sales, and it takes a real pro to rightly mix the two.

If your copy doesn’t hit on both, it might as well be written in Greek.

If you’d like an intense copywriting education on how to effectively mix emotion and logic…

… then looky here: https://kelvindorsey.com/cop-2/

Your friend,

Kelvin

Email Marketing Maverick

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