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Weapons-Grade Rhetoric

Dear subscriber,

If you wanna be rich, hang around rich folks.

If you wanna be healthy and fit, hang around healthy and fit people.

If you want to be wise and prudent, just pretend by nodding sagely and saying things like, “Ah, yes, I see”, when someone is talking to you.

Now, let’s say you want to be a persuasive and influential communicator.

Well, that’s a little harder to fake. Kinda like smiling while at your mother-in-law’s house. Yep, becoming a good communicator is gonna take some study and some practice. But one thing’s for sure, if you surround yourself with good communicators, study good communicators, and listen to good communicators, it can only help, no?

A case in point:

Lately, I’ve been tuning into radio personality Adam Carolla. The man’s got some serious communication chops. Well, I noticed something he does very often when he’s making a point. He’s got this rhetorical trick up his sleeve that’s so effective, it’s like a Jedi mind trick for argumentation. It’s a rhetorical trick very few people seem to use.

And… it’s scarily effective.

It’s so effective, it can work even if you can’t support your argument with any facts, evidence, or proof whatsoever. In fact, if it’s done well, it will work even if you don’t really know what you’re talking about. Now, that’s a skill, my friend.

Sounds good, doesn’t it?

Well, here’s where I’ve gotta let some air out of your tires.

This wildly effective rhetorical trick is not necessarily easy to do. Sure, Carolla does it effortlessly but trust me, it does require some nuanced thinking and some keen insight to pull off.

But once you’ve got it down, you’ll be able to make your point so well, you’ll have your audience wide-eyed and nodding along in agreement.

I dedicate a large chunk of the May issue to breaking down exactly what this rhetoric trick is, how it works, why it works, and how to use it for bad self. The example I use is taken from an interview Carolla did recently with Howie Mandel.

Now, for those who are interested…

… here are some more gems dropped inside the May issue:

*The “Fat 90-year-old” persuasion secret. This is devastatingly effective, however, it takes some keen observational skills to pull off. – page 9

*A crash course on the art and science of persuasion. – page 6

*An ingenious rhetoric trick used by comedian and radio personality Adam Carolla in many of his rants. Plus, a real-life example of Carolla using it in an interview with TV personality Howie Mandel. (Carolla uses the rhetoric trick so brilliantly, he almost curers Howie Mandel of his mysophobia (an irrational fear of germs) Here’s how it works… and… how to use it in your sales and marketing messages. – pages 6-8)

*Why pseudo-facts are often (very often) far more persuasive than credible facts given with supporting evidence. (Here’s how you can take advantage of this little-known quirk in human behavior. – page 9)

*A telltale sign that a person is a habitual gossiper. If you ever hear someone say this certain phrase, never tell them anything confidential, not ever. Not even if they’re your friend. – page 9

*An obnoxiously good persuasion secret from an ex-con artist who now works for the Feds. This ex-con artist was one of the best in the business, and you can see his persuasion secret on page 10 (He used this to sell complete scams, but if you use this for good, you’ll be making the world a better place.)

Not an inner circle member?

Well, maybe that’s a good thing.

Or… it could be a terrible oversight on your part.

To help you decide, visit here: https://kelvindorsey.com/mavericks-inner-circle/

Your friend,

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

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FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

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Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

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