Dear subscriber,
In the good ol’ days, rock stars wanted to burn out before they faded away.
Nowadays, they’re on diets, they exercise, and they do yoga!
Even Keith Richards has given up his beloved ciggies for kale smoothies. I mean, what’s next? Ozzy Osbourne giving up bat heads for tofu? It’s like we’re living in some alternate universe where rock stars care about their health.
It’s very sad.
And it’s not just the musicians who have lost their edge. These days, even salespeople are a pale shadow of their former, glory-day selves.
Back in the day, salespeople were like the Navy SEALs of the business world. Now, they’re about as soft and weak as a vegan’s handshake.
It’s like they’ve forgotten how to take risks and be bold.
What’s happened?
Of course, there are many reasons. But I have thought long and hard about this, and I believe I know what the underlying cause of weak and ineffective salespeople is. I write about this in the April issue. But don’t think this is something you haven’t heard before. But if you can improve this one area (revealed on pages 4-5), it will do more for your sales career than just about any other you could do.
Alright, for those who care…
… below is a quick summary of the April Issue:
*What the PUA (Pick Up Artist) community gets right… and… what they get VERY wrong. This one’s not really business related, but hey… consider this one a bonus. If you’re a single guy, you can thank me later. – page 1
*An eye-opening look into persuasion and how it really works.
*Perhaps the single most overlooked truth about persuasion, and… how to make sure you never miss this crucial fact about persuasion. (If a plane is flying just one degree off course, then the further it flies the further off track it becomes. This is how most people are who don’t know this persuasion truth. They end up being so far from real persuasion it’s astonishing. – page 1)
*The secret to getting your way in almost any social (and sometimes business) interaction you ever have. I realize this sounds like hyperbole. Trust me, it ain’t. This works so well, so reliably, it can sometimes work even if you have less status or influence than the people you’re interacting with. (This is how some employees can effortlessly influence their boss, and how some people seem to win every argument they have. It’s because they’re doing what’s revealed on pages 1-4 either consciously or subconsciously.)
*The one persuasion technique that trumps them all. (If you truly understand, and correctly apply this, you could do away with every other persuasion technique, tactic, and trick there is, and still be far more persuasive than most people. – page 3)
*Why the world’s most persuasive people DON’T try and get people to believe what they say, and… what they do instead. This is very nuanced, but it’s tremendously powerful. – page 3
*Who I consider to be the most brilliant and most influential orator today. (Many of you will be surprised by this one. – page 5)
*There is no difference between persuading in person or by the written word. Or is there? See my answer on page 6
*A content creation trick used by the world’s most popular social media influences. This is how they have unlimited amounts of content to upload to their social media accounts. (This is not for everyone, but if you have a personal assistant or employees, this could be perfect. – page 11)
*A “quick and dirty” guide for creating highly entertaining content that people can’t help but consume. – page 12
*The case for not letting your students become the teacher. Not ever! – page 12
*The “Stephen Hawking content creation” method. If you want your audience to keep coming back for more of your content, then this is the way to do it. It’s not easy, but it’s what it takes. – page 13
Time’s nearly up on this one.
If you want this issue, you better hustle here: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
