Dear subscriber,
Q. What’s the difference between an online marketer and a convicted felon?
A. You can trust a felon.
Why the admittedly lame joke to start this email?
Because, Freckles, in the June issue, is an amazing story of a felon who landed a highly sought-after job in corporate America despite having all the odds stacked against him.
That’s why.
And boy, this felon was truly up against it.
Not only did he have to disclose his shady history (convicted felon never reads well on a resume), but the guy looked like a criminal. He had a facial scar that made Al Capone’s scar look like a paper cut. Furthermore, he was competing against other candidates who were far more polished, qualified, and experienced. Of course, their biggest advantage was this:
They Weren’t Convicted Felons!
So, how did this convicted felon do it?
How did he convince the panel of interviewers to choose him despite having the odds so heavily stacked against him?
Did he have some type of persuasion secret?
BINGO RINGO!
You bet he did.
This guy used a persuasion secret that is so damn counterintuitive, and so against the grain, almost nobody does this, especially in high stake, high-pressure situations.
As you know, dear subscriber, I’m a big fan of giving conventional wisdom the middle finger.
And this felon’s persuasion secret doesn’t just give conventional wisdom the middle finger, it ties it up, gags it, forces it to its knees, and executes it.
OK, Kelvin, I get it. It’s counterintuitive.
Ah, adorable.
Listen, you may think you get it, Slick, but you WON’T get it until you (1) read it (2) understand it (3) accept that it works, and (4) try it for yourself.
When, and in what situations would you use this counterintuitive persuasion secret?
Simple:
Any time you’re trying to convince someone to do something that at first blush seems to be the wrong choice. Actually, one of the best situations of all to use this persuasion secret is in a selling situation. Let’s say you’ve got a product that may not be as good as your competitors, or let’s say the price is an issue; well, this would be the perfect time to pull out this felon’s persuasion secret.
As you can tell from my last few emails, the June issue is quite a mixed bag.
Here are a few more goodies inside this mixed bag that is The June Issue (it seems more important when you capitalize the first letter of each word, doesn’t it?)
Inside The June Issue:
*A high-stakes poker player’s big secret that helps him win big money… and win it easily. This is something not even many of the pros are aware of. Ah, so what? How’s that gonna help you? Listen, this poker player’s secret can be applied directly to sales and marketing. Full scoop on page 14
*A dignified way to use a controversial playboy’s mindset to help sell more of your product or service. – page 15
*A hidden sales secret from the movie The Silence of The Lambs. I doubt fewer than 1 in 1,000 salespeople would ever spot this sales secret even if they watched this particular scene over and over. To be fair, it is very subtle… and very powerful. – page 16
*Agatha Christie’s “6-word sentence” (from her The Murder of Roger Ackroyd) that reveals a BIG secret to getting subscribers highly engaged and almost addicted to reading your promotional emails. – page 17
*A completely irrational, illogical, and nonsensical marketing secret that can send your readership or audience’s engagement level through the roof! (For some reason, people can’t resist consuming your content when you do this in your marketing messages. See what this is on page 17)
If you want this issue, better not dawdle. Race here: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
