Dear subscriber,
Here’s a little-known fact:
James Joyce married a woman called Nora Barnacle.
She once said to him, “Why don’t you write books people can read?”
Hm.
She sounds like my wife. By that I mean, my wife also has that obnoxious and annoying habit of…
… Being Right!
Listen:
Most writers are so inside their own heads that they forget their audience. Come in closer and listen to me: The single best piece of writing advice I’ve ever come across is from the great crime fiction writer Elmore Leonard:
“If it sounds like writing, I rewrite it.”
Do you get how powerful that is?
Okay now, know this: Writing is nothing but a form of communication. It’s no different from talking. Both speaker and writer are simply transmitting their thoughts to someone else. Your writing should sound conversational. If it doesn’t sound conversational, that’s a dead giveaway that you suffer from a case of HUYA (Head Up Your Arse). But don’t worry, there’s a simple antidote. It’s called WHYT. That stands for: Write How You Talk. Yup, how you talk to someone in person is how you should write. Is it really that easy?
YES!
Now, get this:
I am subscribed to a certain individual’s newsletter. This guy is super smart, well respected in his industry, and truly has his shit wrapped tight. A by golly, I’ve heard this guy interviewed and he said some of the most insightful things on business I’ve ever heard. I’m just not sure if his emails contain any of those high-level business insights.
The reason I don’t know if his emails contain any of his great insights is that…
… I Never Read Them!
Why?
It’s very simple:
Reading his emails is like reading a
textbook on foreign tax laws!
They are amazingly dull and boring.
I’m just not prepared to work that hard or become that bored to see if I can glean any insights from his emails.
It’s a real shame.
Oh, and don’t think this is a rare case.
Happens all the time.
And it ain’t just email where this happens, Freckles. Knope. It applies to Podcasts, YouTube videos, blog articles, you name it. Verily I say unto you, there are many, many content creators who have great knowledge, insights and secrets that could truly help people, but nobody benefits because…
Nobody Is Prepared To Suffer Through
Their Boring-Arse Content!
It’s a BIG problem.
The average online marketer’s content is like the Oscars: annoying, pointless, and everyone’s learned to ignore it!
But… my subscribers have no excuse for creating weak and feeble content.
Why?
Because there’s this: https://kelvindorsey.com/email-mavericks-playbook/
Are you hearing me? Your audience wants your insights, your secrets, your specialized knowledge, but… they won’t risk being comatized by trying to consume your lame, vapid, and lifeless content.
Got it?
Hey… you there?
Anyone??
Hmm.
Your friend,
Kelvin
Email Marketing Maverick
