Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

Wilde About Sales

Dear subscriber,

Time to use your finely-honed powers of logic, deductive reasoning and keen observation!

Or, you could just delete this email and get on with your day.

Still reading?

Good!

I’ll try and make it worth your while. (No promises)

Now, listen. I want you to read the following Oscar Wilde quote and see if you can extract a sales lesson from Wilde’s insight into human nature, okay?

Here’s the quote:

“When bankers get together they discuss art. When artists get together, they discuss money.” ~ Oscar Wilde

Okay, Skippy, can you come up with a sales lesson from that?

Take your time. I’ll even give you some thinking music to help: “Do-do- do-badah dah-dah, do-bah-dah do-do do-badah…. ”

Alright! Whatcha got?

What? You say you don’t have time to do such a thing?

Hm. Not gonna lie, dear subscriber. I’m very disappointed in you.

Ah, who am I kidding?

I’ve been spoon-feeding you guys for so long, I’ve basically trained you guys to sit back and watch Papa Maverick do all the heavy lifting.

Look, I don’t really mind, so long as you promise to get off your arse and implement what you learn, okay?

Now, here’s the sales lesson I extracted from Wilde’s quote.

People fixate on what’s missing from their lives instead of appreciating the good things they already have. Your market is, of course, no different. Your market is obsessing over something they really want but don’t yet possess.

Well, as a salesperson/marketer, it’s your job to show your market how your product or service can fulfill that unfulfilled desire.

Now, let me ask you this:

Why do you think there are so many marketers online who use dirty tricks and gimmicks to sell their wares?

Aw, man, there I go again. Foolishly expecting you to participate when I know you’re just gonna sit there sweating like a gigantic cheese.

So, I will, once again, answer the question for you.

The reason so many marketers online use dirty tricks and gimmicks to sell their wares is simple: they don’t truly know their market’s true hot buttons and desires.

Know this:

A well-crafted sales pitch that hits on the wrong desire is like a single laydee flirting with a gay guy – it’s a complete waste of time!

Now listen:

If you’d like some help with finding out your market’s real desires and hot buttons, then turn to page 52 of The 5-Hour Copywriting Speed Course and read the following 9 pages.

What will you see on those pages?

This:

*A “juicy” tip for doing market research. Just Follow what’s taught on page 52 and the insights you’ll get on your market will (1) blow your mind, and (2) help you sell to them the way they want to be sold. Important information to say the least. I can almost guarantee your competition isn’t doing this.

*Sales secrets from the man dubbed the Godfather of Digital Information Products. (For years marketers the world over have been watching this man’s every move to see if they can reverse engineer his strategies and tactics, most of them fail miserably. Here’s why they fail… and… here’s what you should really learn from this legendary marketer… – pages 57-61)

If you’re interested, you can check out this book here: https://kelvindorsey.com/5-hour-copy-course/

Your friend,

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

"Kelvin has always given outstanding ways of improving your email marketing responses with proven mind blowing tips and secrets."

"Kelvin cuts through the crap. What he teaches just makes sense."

"This Maverick guy is oh so different. Kinda crazy in a delightful (and profitable) way! He is the one Goo-Ruu who really gets it . . . when it comes to the psychology of sales, he routinely hits it out of the park ! I use his insights in my retail sales job, which has surprisingly elevated me to making Honda’s "Counsel of Sales Leaders" two years in a row !

"Kevin offers great tips and advice... I have truly enjoyed his book and emails... it has helped me tremendously..."

"Kelvin Dorsey is the REAL DEAL."

"Get ready for some "Ah Ha" moments all throughout Kelvin's writings."

"Daily gems kept me interested and reinforced some things that needed reinforcing."

"Best money I’ve invested in my business online in 10 years."

"Kelvin Dorsey is crazy. That’s why I like him."

"Kelvin is the real deal. If you want to learn about copywriting and building a business that draws your ideal person to you, then you need to read his stuff."

"The way Kelvin writes his content, you will be literally laughing out loud!"

"If I can learn to write half this good I'll be eating shrimp from the Barbie every night!!!"

"His stories are very effective."

"Kelvin reveals all of the tricks and "secrets" of the salesman's trade without resorting to dishonesty."

"Great example of what a good marketer does best, sell himself. Hip and a little crude but entertaining information."

"Kelvin knows what he is talking about. His content has helped me sharpen my copywriting skills, email marketing skills, and speaking skills. Yes, speaking skills!"

"You will learn a lot."

"Kelvin provides extraordinary insight into successful online marketing."