“Success didn’t spoil me, I’ve always been insufferable.” ~ Fran Lebowitz
I love Fran Lebowitz.
The old broad’s got swag.
She’s cantankerous, irreverent, and arrogant – all the qualities that make for a good writer.
Lebowitz is a throwback to the literary glory years of the 1920s. Back when writing had wit, style, and depth.
But if you want to become a successful writer, I wouldn’t follow Fran’s writing strategy.
Why?
Because Fran Lebowitz’s writing strategy is a little bizarre, to say the least. And what is her writing strategy?
This:
To Avoid Writing at
All Costs!
And, Lebowitz has been very successful in following her strategy.
Get this:
She has not published a book since 1994.
To give you some perspective, her last book was published in the year Salt-N-Pepa released their hit song, Whatta Man, the movie Pulp Fiction was released, and Kurt Cobain “painted his garage ceiling”, so to speak.
Now, there’s an old alcoholic’s joke that goes, I’ve only been drunk once, but it lasted thirty years. Well, the same could be said of Fran Lebowitz regarding writer’s block.
Yet, amazingly, she’s one of the most famous and successful writers in the world.
How is that possible?
Well, you know how in yesterday’s email I was talking about those two things that all highly successful people do? Well, Fran is no exception. She has learned to do these two things to a very high level. And the more you work on these two things, the more success will come your way.
I talk about these two things (actually there are 3) in the July issue. I call them the big 3. Even if you develop just two of them, you’ll do well, but it’s that third one that will bring you the loot.
I know I’ve been very cagey with these promotional emails. The reason is twofold:
If I reveal what they are in this email, many of you will foolishly think, “Ah, I know that already” and dismiss it, and (2) ah, see point #1. Sorry, I thought I had another reason.
Okay, for those who care, here are some more goodies inside this issue:
*If you write promotional emails over 250 words long, you’re going to drastically hurt your readership and engagement levels. (But NOT if you follow the writing advice given on pages 2-5. Write in this manner, and your subscribers will read your emails from top to bottom no matter how long your emails are.)
*World famous comic book writer’s unconventional (almost nonsensical) secret to keeping readers glued to your writing. (This is something I adopted many years ago, and all I can say is, it works for me. page 3)
*Why I purposely “test” my subscribers’ patience in regard to my email copy length.
*The anti-PC marketer’s guide to writing whatever the hell you want to without losing readership or hurting engagement. (In fact, if you do this well, it will boost your readership and engagement. – page 3)
*A slightly woo-woo lesson on writing highly engaging content people can’t help but consume. – page 1
*Is there a difference between copywriting and email copywriting? For my perspective on the matter, see page 2 (If you use email marketing, you’ll want to read this.)
*Email copywriting secrets I keep from my subscribers. – page 2
*The “12-letter word” that is the BIG secret to getting subscribers or your audience almost addicted to your content. (Once your content has this, it almost doesn’t matter what you talk about, your audience will eat it up! – page 3)
The deadline to grab this issue is fast approaching.
So, if you want it, read this: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
