Dear subscriber,
Gotta joke for ya.
So this old guy bolts into the confessional at St. Patrick’s Cathedral…
… he pulls back the curtain and says:
“Father, my name is Saul Herskovitz, I’m 73-years-old and I’ve been with a 20-year-old girl.”
The priest says, “Saul, hey wait a minute. You’re Jewish. Why are you telling me this?”
And he says: “Hey, father, I’m tellin’ everyone!”
***
Hmm.
No chuckle? Nothing? Not even a wry smile?
Gosh, are you always this miserable, or did I catch you on a bad day?
Look, I don’t have all day to sit here and play therapist, so let’s get down to business.
Now, like every email intro I write, it serves as a setup for the punchline of my email.
And what would that punchline be, you ask?
Well, read on and you’ll see.
Now, imagine, dear subscriber, if your clients and customers were so dang impressed with your products and services that they went around telling everyone about you.
That’d be pretty sweet, wouldn’t it?
Now, in my opinion, there’s no sweeter marketing method than word of mouth. I believe it’s the holy grail of marketing. Think about it. You have other people promoting your business for you, and they do it happily for free!
No greasing of palms or carrot dangling needed.
And the best part? When they refer their friends and colleagues to you, those folks are already primed to trust you.
It’s like when your buddy raves about that new sushi place, you know it’s gonna be legit because he’s got impeccable taste. But if some slick commercial tells you the same thing, you’ll think, yeah, right. I doubt it.
Now, in this capitalist jungle we call the marketplace, there are two types of businesses:
(1) the ones that satisfy, and (2) the ones that impress. Now, if you’re in the first group, congrats, you’ve got some satisfied customers. But don’t pat yourself on the back just yet because satisfied customers aren’t exactly the talkative type. Oh sure, they might mumble some lukewarm compliment to you every once in a while, but they aren’t running around promoting you to others.
Now, if you’re in the second group, you, my friend, are in rare air, indeed. That means you are doing something that is gaining your customers’ admiration. These are the customers who will spread the word about you.
And…
… if you can come up with a way to consistently “WOW! your customers, well hell, word of mouth will spread faster than an STD during a Florida spring break.
Easier said than done?
Is Papa Maverick unfairly handsome?
Of course it’s easier said than done, but let me ask you this:
Are you even trying to wow your customers?
I guess it all comes down to your intentions, doesn’t it?
Your friend,
Kelvin
Email Marketing Maverick
P.S. Do you want to receive my premium content (zero promotion and 100% value), then you might just want to look-see here: https://kelvindorsey.com/mavericks-inner-circle/
Peace.