Remember the 80’s? Life was great back then, wasn’t it? I tell ya…I miss the 80’s like Tiger Woods misses his little black book. Sure, I was a punk kid with no responsibilities who happily consumed all my parent’s resources to my greedy little heart’s content, but that’s not
“Whether you like it or not, learn to love it, because it’s the best thing going. Wooooo!” ~ Ric Flair (Pro Wrestler) To this day, it still shocks me how many (misguided) business owners undervalue, and underutilize email marketing. A 5 minute Google search will give you ample data on
“The addition of nuts in salad… I always find to be beneficial.” ~ Larry David Hear ye this: The addition of one or two-word sentences in a promotional email are extremely beneficial. Know why? Because, as you just saw (the previous sentence), they look nice, don’t they? Not only
Let me ask a very serious question: Who is your favorite Sesame Street character? My favorite would have to be Bert and Ernie. As a kid growing up, I found those two to be fascinating. The typical scene would be Bert sitting in his green chair reading or whatever,
“All I need to make a comedy is a park, a policeman and a pretty girl.” – Charlie Chaplin I love Email. All you need to make money with her is a computer with internet access, an email account and something to sell. She’s beautiful in her simplicity. And
So my dear little old mother has taken up email marketing. And let me tell you, I couldn’t be prouder. You see, when it comes to technology, the Amish are more tech savvy than my mother. I’m no expert when it comes to technology either, but compared to my
Heads up: If you are not the slightest bit interested in purchasing my Email Playbook, you should stop reading this right now, and get back to doing whatever it is you were doing. Why? Because I’m about to launch into the most blatant, in-your-face sales pitch, the likes of which
I like my subscribers how I like my coffee – hot or cold. In winter, I love me some smokin’ hot espresso. In summer, I scarf down iced coffees like Norm Peterson scarfs down beer. (Actually, that is now not true. Since finding out I’m dairy intolerant, I no
The secret to film is that it’s an illusion. ~ George Lucas The secret to sales is that it’s an illusion. The assumption is that great salespeople fill their prospects with a desire to buy their wares. Nope. Not true. People already have desires. Listen: you cannot fill someone
“I don’t believe in psychology. I believe in good moves.” ~ Bobby Fisher I don’t believe in copywriting. I believe in good products. Do you know how hard it is to promote a crappy product or service? Let me put it in copywriting terms: Do you know how many
