Dear Subscriber, David Ogilvy (aka The King of Madison Avenue) was sitting in his lounge room with a glass of Scotch whiskey in hand, chatting with an old crony. At 80 years old, Ogilvy was deep in reflection. He leaned back, took a slow puff from his pipe, gazed

  “An action committed in anger is doomed to failure.” ~ Genghis Khan   Dear subscriber, An insightful Genghis Khan quote, wouldn’t you say? To conquer half the known world and leave a trail of enemies in your wake, you’d picture a guy with steam coming out of his ears,

  Dear subscriber, Not long ago… I was chatting with this dude in his late thirties who works at a digital marketing agency. Naturally, we start jawing about marketing. And this is where the guy lost me. And I don’t mean he was talking over my head with complex marketing

  Dear subscriber, In 2019… Jeff Bezos sat his rich arse down and was interviewed by Charlie Rose of 60 Minutes (the amount of time it takes Bezos to make 8 million dollars. True.) Below is an insightful snippet from that little tete-a-tete. Rose: Jeff, what was Amazon’s riskiest move?

Dear subscriber, I imagine this: You’re a world-class MMA fighter. In other words, you’re fighting on the razor’s edge of the highest echelons of the fight game. And… you have a secret weapon – a kick so lethal, so deceptive, and so powerful it would make Chuck Norris feel queasy.

  Dear subscriber, Women disgust me! Alright, now that I’ve got your attention, especially you ladeez, hear me out: When a woman spots a big, fat, juicy, puss-filled pimple on her man, what does she say? You guessed it! Her eyes widen like saucers, she licks her lips, and blurts

  Dear subscriber, There was a time when being old was considered a good thing. Old folks were honored, trusted, and respected. They were seen as the wise sage on top of a mountain. But that’s all changed. Now that old wise sage on top of the mountain is nothing

  Dear reader, Ever seen a hack copywriter try to use rhetorical questions in their promotional emails? Often, they’ll shoehorn them into their email intro like they’re going out of style. Listen, a good rule of thumb is to use the rhetorical question sparingly so it doesn’t lose its impact.

  Dear subscriber, Allow me to share a cherished quote: “The light you see at the end of the tunnel is the front of an oncoming train.” ~ David Lee Roth. You know, when it comes to sales, optimism can sometimes cloud our judgment. Many folks believe that merely reading

  Dear subscriber, In 2003… … the heir to the Johnson & Johnson pharmaceutical empire, Jamie Johnson, took a break from yacht parties and polo matches to make a documentary film. He titled it Born Rich. Born Rich is a riveting exploration of the daily lives of those born into