Dear subscriber, Grass grows, birds fly, waves pound the sand, and Papa Maverick drops value-filled emails into his undyingly loyal subscribers’ inboxes. In other words, it’s just business as usual. That’s right, my friend, today is just another day. Or is it? Yup. It’s just another day. That said,

Dear subscriber, A few months back, I started watching a TV series called Goliath. To explain it in one sentence, it’s a legal drama that pits this washed-up lawyer, played by Billy Bob Thornton, against these big, bad corporate giants. Well anyhow, after a few episodes, I was hooked. I

  Dear subscriber, Quick question: What makes a good TV show or movie? The actors? Nah. The director? Nuh-uh. The producer? Nope. They are all factors, of course, but they are not ultimately what makes a TV show or movie good. What makes a good TV show or movie is

  Dear subscriber, Let’s talk about humor. A monkey riding a bike is funny. Comedian Bill Burr is funny. And, the August issue is funny. Well, kinda, in a roundabout way. As I’ve been touting in my previous emails, the August issue reveals a big secret to making people laugh.

Dear inner circle member, It’s August already. Let’s see what damage we can do this month, huh? Now, the August issue is a real mixed bag for sure. But the bottom line of it all is this: I believe this issue can make you (1) a little more humorous and

  Dear subscriber, I hereby give you… … an absolute, irrefutable, unquestionable, just-don’t-argue-with-me fact: Marketers and salespeople severely underestimate how guarded people are. You do. I do. We ALL do. People are always on guard; it’s just a fact. And we seem to forget that fact. Listen, even at the

  Dear subscriber, You don’t need to be Sigmund Freud to know that… … having a sense of humor will make you more likable. However, there are two powerful benefits of using humor you might not have yet thunk about. Benefit the first: (1) Teaching Are you a coach, trainer,

  “I once asked this literary agent, uh, what kind of writing paid the best… he said, ‘Ransom notes’.”  ~ Harry Zimm (Get Shorty)   Dear subscriber, There are the struggling artists, there’s the poverty-stricken, and then there’s this bunch: Poets! Truly, poets are the plankton of the writing industry’s

Dear subscriber, Picture this: You’ve been actively listening to your prospect for almost 20 minutes… You’ve answered their questions, addressed several objections, shown them customized features and benefits, and then … as predictable as a running scene in a Tom Cruise action movie, you hear those 8 dreaded words every

  Dear subscriber, There are only two objections in any sales interaction: the real objection, and the objection the prospect gives you. An exaggeration? I guess so. But it’s not too far from the truth. The prospect is a cagey creature. Prospects don’t just hold their cards close to their