Dear subscriber,
What makes someone a well-adjusted and compos mentis member of society?
Is it their income? Their social status? Their character?
Maybe it’s the skill of nodding along to your friend’s conspiracy theories without rolling your eyes, or not knee-jerkily commenting on every online post you disagree with or… resisting the urge to engage in queue rage when some slob cuts the line.
Listen, that stuff’s all well and good, but perhaps the better question is this:
What is the one trait that all self-aware and successful people (winners) have that losers don’t have?
Save your breath, I’ll just tell you.
I believe it’s this:
Successful folks are both confident AND humble.
Would you allow me to elucidate, dear subscriber?
Why thank you.
Now, to operate in this world with confidence and humility, I believe you must be both your biggest fan AND your biggest critic.
Here’s why:
Being your biggest fan gives you the guts and gumption to venture out into the world, plant your flag, and stake your claim. Do this with enough conviction and the whole world will scramble to get out of your way, hold the doors open for you, and…
… Salute You as You Walk By!
By the way, that last line I stole from Dan Kennedy’s book NO BS Time Management. He used that line to describe how people react to those who are highly disciplined. I agree. Because when you’re highly disciplined, you will, by defeat, be very confident.
But I digress.
Now, as I said earlier, you must also be your biggest critic. Being your biggest critic allows you to benefit from one of the most powerful forces you can ever experience: continual improvement.
How many folks do you know who are continually getting better and better?
it’s a small group indeed.
Being your own biggest critic is vitally important. You see, when you analyze your work with a critical and eagle eye, you spot weaknesses and areas that need improving.
Ya follow?
Let me reiterate:
You must be confident AND humble.
One without the other is about as useless as what Bobby Brown was to Whitney Houston. You’ll either end up being a complete blowhard nobody takes seriously or a bag of nerves who’s so self-critical you never get anything done.
Bottom line:
Sally forth confidently, my friend, but then stop and assess your work like Gordon Ramsay critiquing a trainee’s Chicken Piccata.
Remember this:
Confidence without humility is like a misspelled tattoo – from a distance, it looks okay, but up close, it’s a joke.
Nobody takes an arrogant blowhard seriously.
And you know what else people don’t take seriously?
Sloppy copywriting.
Huh? Rough segue you say?
Ah, shut up.
I know that segue was shoehorned in, just hear me out, okay?
Listen, nobody likes slop. Especially prospects who you’re asking to hand over their hard-earned shekles.
Now, I guess I should define sloppy. huh?
This “slop” in copywriting I’m referring to is as follows:
*Sales copy that sounds like sales copy. (think about that one)
*Sales copy that’s long-winded.
*Sales copy that lacks proof and credibility.
*Sales copy that doesn’t resonate with your market.
*Sales copy that bores.
*Sales copy that doesn’t say anything in a new and novel way.
*Sales copy that lacks emotion.
*Sales copy that confuses.
*Sales copy that gives prospects decision paralysis.
*Sales copy that’s full of hyperbole.
*Sales copy that’s full of fluff.
*Sales copy that’s too abstract.
*Sales copy that’s disjointed and jerky.
*sales copy that’s sterile and devoid of personality.
This list could go on and on like Piers Morgan talking about himself.
Listen, if you want your sales copy to convert prospects into paying customers, then drop the slop!
In other words, just do the opposite of the above-mentioned boo-boos.
Of course that’s easier said than done.
But don’t cry in your beer, Freckles.
You gon be alright.
You see, I have packaged some of my best copywriting lessons into one slick book.
You can check that out here: https://kelvindorsey.com/5-hour-copy-course/
Your friend,
Kelvin
Email Marketing Maverick
P.S. Would you like to win a prize?
Listen up: I’m going to gift my Black Book to the subscriber who can write the best subject line for today’s email. Hit reply to this email with your best subject lines, okay?
I’ll announce the winner tomorrow.
Not everyone reads these P.S. messages, so perhaps you’ve got a chance of winning, Freckles.
