“Some can handle it, and some can’t. I’m not interested in the ones who can’t.” ~ Gordon Ramsay
I call my subscribers names.
I use excessive slang.
My similes are, as one astute Amazon reviewer described them: “cringe-worthy”
I have turned self-aggrandizement into an art form.
I tell it like it is, and I sure as hell don’t pander to political correctness.
And the subscribers who can’t handle it?
Simple.
They unsubscribe.
Let’s talk about unsubscribers for a moment, shall we?
Unsubscribers are like the small group of miserable killjoys at a party who hate the fact other people can enjoy themselves and have a good time. When these mouth breathing bores finally leave, the rest of the partygoers rejoice and the party starts poppin’.
Well, that’s how I feel about my unsubscribers.
They are the party poopers.
And, I’m glad to see them go.
Furthermore, they were never gonna buy a damn thing anyway. And if they did, you can bet dollars to fresh, Krispy Kream donuts they’d be a pain in the culo customer, too.
Now, I’m not gonna lie – I get a lot of unsubscribes (and some haters to boot)
But, I also get a lot of fans, too.
Listen, you should want to get yourself some haters.
Why?
Because when you get yourself some haters, you’ll also get some die-hard fans.
And it’s the die-hard fans who not only become your best customers but they also become your best promoters.
Listen, trying to please everyone in your emails is to please nobody. And let me tell you, there’s a lot of email marketers out there pleasing nobody. These vanilla marketers end up having a list full of subscribers who are indifferent towards them.
They’re neither hot nor cold.
These subscribers are as useless as an all-you-can-eat buffet at a runway model’s convention.
Yup, subscribers who are indifferent are the worst subscribers of all.
They’re the “wet blanket” at a party who never leaves.
But if you follow my maverick ways, you’ll find that these wretched, time-wasting subscribers won’t hang around very long.
So, what is the Maverick way?
Glad you asked.
Here it is:
Stand for something.
Have ONE message to ONE select group and NEVER stray.
Care ONLY for your market.
Be yourself, warts and all.
Do things the way YOU wanna do them.
And if a subscriber can’t handle it….show ’em the unsubscribe button!
I’m done.
Kelvin
Email Marketing Maverick
P.S. You know, it’s been a good while since I last made a blatant, in your face P.S. sales pitch selling my Playbook. So…here I go:
Here are a few secrets you’ll discover inside:
- An UGLY truth: Nowadays, email addresses are harder to get than ever. (Here’s how you can get prospects to happily give you theirs – no matter how dead against it they were at first. Works for any business or industry, too.)
- The 6-letter word that triggers sales.
- PLUS, my exclusive Subject Line Swipe File with commentary.
- “Comedy writing secrets” from a comedian who many consider to be one of the all-time great stand-up comedians. This comedian was huge in the 90’s. Personally, I think his stand-up delivery is…meh. But his writing is simply brilliant. Well anyway, I break down his comedy writing secrets and show you how to apply them to your emails.)
- What Aristotle rated as one of the most powerful tools of persuasion ever invented. (His answer will surprise you.)
- The attention-getting secret of a Dallas flight attendant who revolutionized the way her airline company delivered their pre-take-off safety announcement. (And how you can sneak it in your emails to skyrocket your reader’s engagement.)
- How offline businesses can use an empty fish bowl to jack up their profits. (Full story inside)
- The secret to getting your subscribers emotionally involved with your product or service.(This one’s HUGE. Once you know how to do this, selling becomes monkey-simple.)
- My step-by-step guide to coming up with content ideas your subscribers will love reading.
- How to instantly get your subscribers to love you and eagerly anticipate your emails like they do their favorite TV show’s new episode.
- Eye-opening advice from a man dubbed “the world’s greatest living copywriter”(This one piece of advice changed my whole approach to marketing, and I bet it will your too. In today’s highly skeptical world, this is “must know” advice.)
You can grab it here: Maverick’s Email Playbook
Hey, before I go, here’s a quick question:
Do you know why they call email marketing a medium?
Here’s why:
Because it’s neither well done or rare.
You likey?
P.S.S. Want to know how to turn your subscribers into customers? Then proceed here: The Ultimate Email Cheat-Sheet
