Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

How To Create Your Own “Email Gravy Train”

“If you have a great band with a mediocre drummer, you have a mediocre band. If you have a mediocre band with a great drummer, you have a great band!” ~ Duke Ellington

Know this:

If you have a mediocre list of subscribers (they are not very qualified) with a great email marketer, you will get a mediocre response.

If you have a great list of subscribers (i.e. they are highly qualified) with a mediocre email marketer, you will get a great response.

Listen, dude, if you really wanna get your email marketing campaigns to swing, then focus on building a more targeted list of subscribers. That’s right, it’s the quality of your list that will make or break your email campaign.

Get that part wrong, nothing will work.

But boy oh boy, if you get it right…everything else becomes infinitely easier.

But Kelvin, what about copywriting?

What about it?

Listen: if your list of subscribers don’t want your product or service, copywriting becomes irrelevant. You could hire the world’s greatest copywriter and you’d still come up empty-handed.

It’s the same with your offer.

I don’t care how good your deal is, if your list of subscribers don’t want it, it ain’t gonna jive.

Maybe this direct response marketing truism will help you:

50% of your response will be determined by your list of subscribers.

30% of your response will be determined by your offer.

20% of your response will be determined by your sales copy.

Yup, it’s your list of subscribers that will make or break you.

And just like a great drummer keeps the groove rollin’, a great list of subscribers will keep the gravy train rollin’.

Peace.

Kelvin

Email Marketing Maverick

P.S. Would you like to have your own little email marketing gravy train? Then here’s what you should do: Get your hands on my Playbook, consume it, and apply all that you learn by writing at least 10 emails to promote your product or service. Then, simply whack those 10 emails into your autoresponder and watch your business grow like Jack’s freaky beanstalk. Sure, it takes work to write those ten promotional emails, but once you have them in play, those bad boys will be working (selling) for you tirelessly without taking any days off. Yup, those 10 emails (if you apply my maverick ways), will be the best sales team you could ever dream of having.

P.S.S. By the way, I’m about halfway through the creation of my next product. In terms of value (helping you make a buck), I believe this product will turn out to be my magnum opus. But I’ll talk more about that later. That’s it for today.

P.S.S.S. Want to know how to turn your subscribers into customers? Then proceed here: The Ultimate Email Cheat-Sheet

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

"Kelvin has always given outstanding ways of improving your email marketing responses with proven mind blowing tips and secrets."

"Kelvin cuts through the crap. What he teaches just makes sense."

"This Maverick guy is oh so different. Kinda crazy in a delightful (and profitable) way! He is the one Goo-Ruu who really gets it . . . when it comes to the psychology of sales, he routinely hits it out of the park ! I use his insights in my retail sales job, which has surprisingly elevated me to making Honda’s "Counsel of Sales Leaders" two years in a row !

"Kevin offers great tips and advice... I have truly enjoyed his book and emails... it has helped me tremendously..."

"Kelvin Dorsey is the REAL DEAL."

"Get ready for some "Ah Ha" moments all throughout Kelvin's writings."

"Daily gems kept me interested and reinforced some things that needed reinforcing."

"Best money I’ve invested in my business online in 10 years."

"Kelvin Dorsey is crazy. That’s why I like him."

"Kelvin is the real deal. If you want to learn about copywriting and building a business that draws your ideal person to you, then you need to read his stuff."

"The way Kelvin writes his content, you will be literally laughing out loud!"

"If I can learn to write half this good I'll be eating shrimp from the Barbie every night!!!"

"His stories are very effective."

"Kelvin reveals all of the tricks and "secrets" of the salesman's trade without resorting to dishonesty."

"Great example of what a good marketer does best, sell himself. Hip and a little crude but entertaining information."

"Kelvin knows what he is talking about. His content has helped me sharpen my copywriting skills, email marketing skills, and speaking skills. Yes, speaking skills!"

"You will learn a lot."

"Kelvin provides extraordinary insight into successful online marketing."