The Uncircumcised Truth About ‘Selling’

The secret to film is that it’s an illusion. ~ George Lucas   The secret to sales is that it’s an illusion. The assumption is that great salespeople fill their prospects with a desire to buy their wares. Nope. Not true. People already have desires. Listen: you cannot fill someone with a desire any more…

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Mick Jagger, Email Addresses and The Maverick’s Playbook

“I like to have a peek, see what the audience is doing during the opening act, because it gives you a clue and gives you a good feeling of where you are – the air can be different in different places.”¬† ~ Mick Jagger   A wise performer will tailor their performance to fit their…

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I Don’t Believe In Copywriting

“I don’t believe in psychology. I believe in good moves.” ~ Bobby Fisher   I don’t believe in copywriting. I believe in good products. Do you know how hard it is to promote a crappy product or service? Let me put it in copywriting terms: Do you know how many lies you will have to…

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Maverickism #3 Study The Greats

“Study the greats.”   Great athletes study great athletes. Great artists study great artists. Great musicians study great musicians . So, following this logic, email marketers should study great email marketers, right? Not necessarily. Listen, you could count the number of email marketers I follow on the one hand of a lousy sawmill operator. Trust…

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The Maverick’s Copywriting Class Is In Session

Dear friend and subscriber… Take a seat and listen up. I’m about to reveal to you one of the most powerful copywriting secrets you can ever learn. Listen: Not knowing this copywriting secret (or using it ineffectively) is the single biggest reason why most sales messages fail. But once you know this secret, it will…

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The Maverick Blasts His Subscribers

“I like to blast my prospects with bullets – rapid fire!”   If you truly want to master copywriting, master bullet writing. A bullet is a hybrid of a headline and a piece of sales copy. They are generally one or two-line statements of what your product or service will do for your prospect. They…

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How To Profit From That Smug, Know-It-All In Your Life

We all have that one person in our lives who makes our bum hairs prickle (sorry ladies). I’m talking about that person at work, or family member or friend who feels it’s their duty and mission in life to question, challenge or correct every word that comes out of your mouth. These miserable know-it-alls will…

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Maverickism #2

“Be so good that people jump on your bandwagon.”     I have been fired from every job I’ve ever had. (Is it wrong of me to be proud of that?) Yep, I’m totally unemployable. And there are three reasons why I’m totally unemployable: (1) I have an issue with authority (2) I like to…

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If You Can Get Out Of Your Head, You’ll Stay Out of The Red

  So my wife is listening to the Rolling Stones with her headphones in, and she’s putting on a real show for her audience (me and the kids). She’s doing the Mick Jagger dance. You know the one? Well, like any good performer who’s giving it their all, she was not too impressed when her…

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Maverickism #1

“People are more likely to agree with you if you first agree with them – by showing them that you have a sympathetic ¬†understanding of how they already feel.” ~ Victor O. Schwab If you can describe how your prospect feels better than they can communicate it themselves, you will have them eating out of…

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