Admit It, You Ain’t That Good

“In an age of universal deceit, telling the truth is a revolutionary act”. ~ George Orwell   Dear friend and subscriber, There’s no better way of gaining your subscriber’s trust than admitting the flaws in your product or service. Sure, it takes some serious cojones to do it, but make no mistake: your subscribers will…

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How To Stop Promoting Your Business Like a Pussy And Start Selling With Chutzpah

  Concentration comes out of a combination of confidence and hunger. ~ Arnold Palmer   Well, guess what, Buckwheat? The same can be said of sales. Yes, my friend, sales come out of a combination of confidence and hunger. I shall now break this down in a way where you will simply say, “Damn, Kelvin’s…

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Whether You Like It Or Not, Learn To Love It

“Whether you like it or not, learn to love it, because it’s the best thing going. Wooooo!” ~  Ric Flair (Pro Wrestler)   To this day, it still shocks me how many (misguided) business owners undervalue, and underutilize email marketing. A 5 minute Google search will give you ample data on the ROI on all the…

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Content Ideas For The Creatively Impaired (Part 4)

Dear friend and subscriber, Here’s part 4. (And again, I’m using a physiotherapist service to illustrate this type of email. Hey, would you like me to use your business for an example? Well, would ya? I’m not gonna make any promises, but if I get a decent response, I think it’d be a neat idea. Just tell…

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Content Ideas For The Creatively Impaired (Part 3)

  Is it just me or are these “content idea” emails getting a little tiresome? Is there something else you would like me to write about? Let me know, would you? Hmm, come to think of it, maybe I’m just tired of writing them. Okay, here’s the deal: I’ll write two more of these type…

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Content Ideas For The Creatively Impaired (Part 2)

  Ok, picking up from last week. Remember last week’s content idea? Yeah, that’s right, I gave you a content idea which was coming up with three surprise benefits of your product or service. Now, the content idea for this week is this: Money. I know, this one is very broad in scope, which I…

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Email Content Ideas For The Creatively Impaired

A lot of my subscribers struggle coming up with content ideas for their emails. I bet that doesn’t surprise you, eh? Perhaps you are one of them. If you are, I have very good news. I have dedicated today’s email to eliminating this (unnecessary) problem. Over the next few days, I’m going to give you some content…

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The ‘Hot For Librarian’ Marketing Secret

  Okay, let’s dive right into this valuable lesson that is sure to bring you more of the green stuff. There’s a popular maxim in marketing which says: If you’re marketing to everyone, you’re marketing to no one. Well, here’s a little variation to that maxim concerning email. Here goes: If you’re trying to please…

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A “Special Ingredient” For Cooking Up Tasty Emails (This email may contain traces of nuts)

  “The addition of nuts in salad… I always find to be beneficial.”  ~ Larry David   Hear ye this: The addition of one or two-word sentences in a promotional email are extremely beneficial. Know why? Because, as you just saw (the previous sentence), they look nice, don’t they? Not only are they aesthetically pleasing, but…

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The “Bert And Ernie” Email Formula

Let me ask a very serious question: Who is your favorite Sesame Street character? My favorite would have to be Bert and Ernie. As a kid growing up, I found those two to be fascinating. The typical scene would be Bert sitting in his green chair reading or whatever, while Ernie was in the background…

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