Copywriting Secret – How To Make Crazy Promises And Outrageous Claims Sound 100% Believable

  Once upon a time… …there lived a guy called Sam. Sam owned a furniture store in Denver, Colorado. One day Sam was going through his stock in his furniture store when he noticed something odd about his mattresses. Here’s what Sam noticed about the mattresses: His manufacturer had sewn all the labels on backwards.…

Continue Reading →

It’s Better To Look Bad and Eat Than Look Good and Starve

“But, when you have to resort to turntables, trick lights, flashing lights, fire and all that, you’re actually saying, I need this because what I do is not all that together”. ~ Buddy Rich   And so it is with email-marketing, my little marketing crony. When email-marketers focus on design over the actual content, you’re…

Continue Reading →

Why You Should Think Like a Rock God And Not a Salesperson

“I don’t deal in technique, I deal in emotions”. ~ Jimmy Page (Led Zeppelin’s guitarist)   Musicians and email-marketers are in the same game. The game of emotions. The musician tries to get his listener to shake their booty, and the marketer tries to get his prospect to hand over their booty. Both require emotion.…

Continue Reading →

Can a Marketing Lesson Be Better Than This One? I Doubt It.

“I knew I was a winner back in the late sixties. I knew I was destined for great things. People will say that kind of thinking is totally immodest. I agree. Modesty is not a word that applies to me in any way. I hope it never will.” ~ Arnold Schwarzenegger   Modesty might be…

Continue Reading →

What a Smart Little Drucker!

“The major incentive to productivity and efficiency  are social and moral rather than financial.” ~ Peter Drucker   Hear this my little marketing crony: If you want your subscribers to buy your product or service, you can’t just natter on about money. I don’t care if you’re selling a “make money online” product, you still…

Continue Reading →

If you snooze you lose

“When you’re not practicing, someone else is getting better”. ~ Allen Iverson   When you’re not sending emails to your list, someone else IS. And they’re getting YOUR business. Yep, short and sour today.   Kelvin Dorsey ~ Email Marketing Maverick Want more profit from your emails? Pivot here:  http://kelvindorsey.com/email-critique-maverick/ P.S. Wait till you see the…

Continue Reading →

The Email-Marketing Aristotle?

“I am indebted to my father for living, but to my teacher for living well”. ~ Alexander The Great   Now, I dunno who got you into this game of email-marketing, but… …let me tell you this: I’m hell-bent on being the teacher YOU credit for doing it well. By “well” I mean: making mucho…

Continue Reading →

How To Become an ‘Email Marketing Ronaldo’

Today… ..I’m going to give you, what I believe, is the greatest “secret to success” you could ever learn. This “secret to success” pertains to any field of endeavour, activity or venture you might undertake, not just email-marketing. It’s an ancient secret to success that throughout history has taken ordinary men and women and propelled…

Continue Reading →

How To Start And End a Promotional Email Using The Late Great Bill Hicks’ Philosophy On Comedy

“Good comedy helps people know they’re not alone. Great comedy provides an answer”. ~ Bill Hicks   Kelvin’s Elucidation: You wanna start your emails “good”, and then end ’em “great”. Yeah, yeah…I’ll explain: By starting off “good”, I mean this: You want to get in sync with your subscribers. Let them know you understand them.…

Continue Reading →

Let These Folk On Your List And You’ll Wanna Hang Yourself!

“I fear it as little as to drink a cup of tea” ~ Ned Kelly   That was Ned Kelly’s response when asked “Are you afraid to die?”, right before he was going to be hanged. As you can see, it wasn’t just Ned Kelly’s head protection that was made out of steel. Now, on…

Continue Reading →

Page 1 of 3