Email-Marketing Lesson From The Super Brat

“My greatest strength is that I have no weaknesses”. ~ John McEnroe   Kelvin’s elucidation: Email-marketing is just like any other solo sport. You can’t rely on anyone but yourself. If you win, it’s on you. If you lose, it’s on you. And if you have any weakness, you’ll be left as vulnerable as cat…

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I’ve Outdone Anyone You Can Name…

“I’ve outdone anyone you can name – Mozart, Beethoven, Bach, Strauss. Irving Berlin, he wrote 1,001 tunes. I wrote 5,500.” ~ James Brown   The Maverick’s elucidation: They didn’t call him the hardest working man in show business for no reason. When it came to work, James Brown worked harder than a cat burying a…

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Shut Up And Listen…

“Knowledge speaks, but wisdom listens”.  ~ Jimi Hendrix   When it comes to “making the sale”… …it’s not how much you know that counts, it’s what you know that counts. Harken: A good salesman will shut his pie-hole and open his ear holes. He does this cuz he knows if he let’s his prospect talk,…

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When It Comes To Email-Marketing, I AM THE GREATEST!

“At home I am a nice guy: but I don’t want the world to know. Humble people, I’ve found, don’t get very far.” ~ Muhammad Ali   Kelvin’s Elucidation:  Being “humble” in your email-promotions is a sure-fire-way to go broke. The only “sale” you’ll make being humble is selling your subscribers on the idea that…

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Email-Marketing The George BEST Way

On  David Beckham:  “He cannot kick with his left foot, he cannot head a ball, he cannot tackle and he doesn’t score many goals. Apart from that he’s alright”.  ~ George Best Kelvin’s elucidation: Most email-marketers can barely get their emails opened, they can’t get their subscribers attention, they can’t write a compelling sales-pitch, and…

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“Psychedelic Email Marketing” The Way To Go Maaan!

“It’s mind-altering when you slip into someone else’s shoes. That’s psychedelic, man“. ~ Bryan Cranston Kelvin’s Elucidation: There’s no denying that a major factor to Breaking Bad’s success is due to Bryan Cranston’s chillingly good acting in playing Walter White. A great actor like Bryan Cranston has mastered the ability to put himself entirely into…

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How To Become an Email-Marketing Master

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times”.  ~ Bruce Lee Kelvin’s elucidation: I fear not the marketer who knows a little about: Social Media marketing, Twitter, Facebook ads, YouTube, content- marketing, Pinterest, Seo, List Building… …but, I fear the…

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I Used To Have a Drug Problem…

“I used to have a drug problem, now I make enough money”. ~ David Lee Roth Kelvin’s elucidation: A wise man once said: “Money solves the problems that not having enough money creates” (think it over). Now, I don’t care who you are, we all have certain problems caused by a lack of the “green stuff”.…

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I Believe I’m The Best Looking Guy In The World

“You gotta believe in yourself. Hell, I believe I’m the best looking guy in the world and I might be right!” ~ Charles Barkley Kelvin’s take: They say in sport, “confidence” is everything. Well guess what, my little-marketing-crony? So it is with email marketing. Before your subscribers can believe in your product’s benefits, they first…

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