Moves Like Turner

Dear subscriber, There are many famous people who are admired. There are many who are held in high regard. And there are many who are liked. But there are very few who are beloved. One such famous person who was truly beloved is the late, great Tina Turner. Tina Turner

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Copywriting Flights of Fancy

  Dear subscriber, So I’m mindlessly scrolling through the bottomless pit of superficiality known as Instagram (I know, I know, I should know better), and I stubbed my eye on a post featuring a guy caressing a laydee’s chin like he’s auditioning for a romance novel cover. The headline read:

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Eeeevery Roooose Has Its Thorn…

Dear subscriber, The great philosopher Bret Michaels made the following poetic observation: “Every rose has its thorn.” Well, believe it or not, almost one-third of the June issue is dedicated to discussing this truism. More specifically, it’s about how to make sales from your product or service’s thorns (flaws) and

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Romatic Saps and Copywritng Hacks

Dear subscriber, So there she is… standing in a book store. … mid-twenties, curvaceous, olive skin, about 5 foot 9 inches of sensuality, and with the face of a goddess. She was hotter than a stolen Ferrari. What I just described to you, is the woman I fell in love

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Once Upon a Time…

Dear subscriber, Once upon a time… … a laydee went to the doctor and complained that her husband had lost interest in sex. The doctor gave her a pill but warned her that it was still experimental. He had told her to slip it into his mashed potatoes at dinner,

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A Snooty and Highbrow Sales Pitch

  Dear subscriber, There’s this highfalutin principle called The Anna Karenina Principle. Highly sophisticated and well-read folks will know of this principle. So, I guess I’d better explain it. To put it in terms even my most noodle-brained subscriber will get… … the Anna Karenina principle simply means that success

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Sack Your Brain

  Dear subscriber, Did you read yesterdee’s (my nanna used to call it that. You know, Mondee, Tuesdee, Wednesdee, etc ) email? Ah, no biggie if you didn’t. That just means your priorities are all out of whack. Well anyhow, in that email, I mentioned that the June issue reveals

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It Where da Muney at, Honey

  Dear subscriber, Longtime subscribers may recall an email I wrote about a Miami strip club owner a while back. In that email, I posed a question I bet most of my subscribers would have got wrong. And what, oh ye of faulty memory may ask, was that question? This:

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Ace of Sales

  “Show me a good loser, and I’ll show you a loser.” ~ Stu Ungar   The above quote has just ten words. But they are ten words that say everything you need to know about the late, great Stu Ungar. The three-time World Series of Poker winner had a

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