“If in 1989 I said, ‘I have an idea: Bottle water and sell it. And charge more than a beer,’ they would have chased me around with a giant butterfly net. The same with paying to watch a television station.” ~ Adam Carolla   Dear subscriber,   Whenever you

  Dear subscriber, If you’re a copywriter, I believe you should be somewhat of a nerd. At least when it comes to words and phrases. You should appreciate a nice turn of phrase the way a chef appreciates a nice leg of lamb. And if you’re a real word geek,

  “We’re Motorhead and we’re gonna kick your arse!” ~ Lemmy Kilmister   Dear subscriber, There was a certain quality the frontman from Motorhead possessed in spades. It’s a quality very few people have. You can’t teach it. You can’t fake it. And you sure as hell can’t buy it.

  Dear subscriber, Gotta joke for ya. So this old guy bolts into the confessional at St. Patrick’s Cathedral… … he pulls back the curtain and says: “Father, my name is Saul Herskovitz, I’m 73-years-old and I’ve been with a 20-year-old girl.” The priest says, “Saul, hey wait a minute.

  Dear subscriber, Imagine the following scenario: You’re on a road trip and you’re as hungry as a hostage. You spot a doner kebab joint, so you pull over and waltz into the kebab joint like John Wayne entering the bar in Angel and The Bad Man (too far back?)

  Dear subscriber. Here’s a scientific fact: A dog gets more factual information from sniffing another dog’s arse than a human gets from watching mainstream media. Now, I don’t think we need to start sniffing each other’s rear ends just yet. Maybe we just need to demand better from our

  Dear subscriber, Have you seen all the so-called “copywriting teachers” on Twitter these days? Twitter’s become a breeding ground for self-proclaimed copywriting gurus who couldn’t write their way out of a wet paper bag. If you want to learn copywriting, you’re better off reading a dictionary – at least

  Dear subscriber, Storytelling. It’s a word often used. Storytelling. See? I’ve used it twice already. One group of people who like to use this word is marketers. Marketers who advocate and teach storytelling are smart. However, often they are too smart for their own good. I would go so

  Dear subscriber, If you don’t want your marketing messages to be… … disliked, despised, and deleted faster than a cheating ex’s phone number, then I suggest you take the following message seriously. But you’ll also need to be patient. This one requires a little setup, okay? Here’s the setup:

  Dear subscriber, Get a load of this: A recent study published in the Harvard Business Review found that storytelling can dramatically help people remember and internalize information better. Well, congratulations to the Harvard Business Review for discovering fire! It’s like realizing that using a pen is a better way