Copyfighter

  Dear subscriber, On February 11, 1990, in Tokyo… … Mike Tyson fought Buster Douglas. Now, for those of you who couldn’t care less about who’s throwing punches at who, lemme give you the gist of it. At that time, Mike Tyson was the king of the ring. He was

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Piss And Tell: Stream Your Way to Success

Dear subscriber, Much like today’s subject line… … the following topic may make some of you wince. It will have others shaking their heads in disgust. And some of you are gonna bail out faster than a squirrel on a power line. And you know what? All those responses would

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The Bad Boy of The Written Word

“Nixon was so crooked that he needed servants to help him screw his pants on every morning.” ~ Hunter S. Thompson   Dear subscriber, Ah, Hunter S. Thompson. The bad boy of the written word. What can I say about the magnificent bastard that hasn’t already been said? Probably nothing.

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Weapons-Grade Rhetoric

Dear subscriber, If you wanna be rich, hang around rich folks. If you wanna be healthy and fit, hang around healthy and fit people. If you want to be wise and prudent, just pretend by nodding sagely and saying things like, “Ah, yes, I see”, when someone is talking to

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If in 1989 I said…

  “If in 1989 I said, ‘I have an idea: Bottle water and sell it. And charge more than a beer,’ they would have chased me around with a giant butterfly net. The same with paying to watch a television station.” ~ Adam Carolla   Dear subscriber,   Whenever you

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It’s Elementary, My Dear Subscriber

  Dear subscriber, If you’re a copywriter, I believe you should be somewhat of a nerd. At least when it comes to words and phrases. You should appreciate a nice turn of phrase the way a chef appreciates a nice leg of lamb. And if you’re a real word geek,

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Lemmy Tell Ya…

  “We’re Motorhead and we’re gonna kick your arse!” ~ Lemmy Kilmister   Dear subscriber, There was a certain quality the frontman from Motorhead possessed in spades. It’s a quality very few people have. You can’t teach it. You can’t fake it. And you sure as hell can’t buy it.

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You heard This One?

  Dear subscriber, Gotta joke for ya. So this old guy bolts into the confessional at St. Patrick’s Cathedral… … he pulls back the curtain and says: “Father, my name is Saul Herskovitz, I’m 73-years-old and I’ve been with a 20-year-old girl.” The priest says, “Saul, hey wait a minute.

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Messy Communication

  Dear subscriber, Imagine the following scenario: You’re on a road trip and you’re as hungry as a hostage. You spot a doner kebab joint, so you pull over and waltz into the kebab joint like John Wayne entering the bar in Angel and The Bad Man (too far back?)

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